How to start a countdown?
We explored different ways a suggested chant could most effectively send chants people wanted to cheer in the moments they are most engaged. (Below) An early version that relied on people voting for chants. After testing at football games, it was clear chants were taking too long to "go live." The excitement had already passed. (Above) The final version that pushed chants to crowds the moment they were suggested. This allowed for rapid response in the crowd.
Finding Your Crowd
We designed several versions of the crowd search page. The final version automatically dropped you into a crowd and asked if you were rooting for home or away. By doing this we avoided multiple crowd creation in one stadium when the power of Gally is in having more fans than ever cheering together for their team.