My creative approach—no matter digital or physical—is to understand the user's emotion behind their behavior and to let that drive the design process. I am driven by the stories behind each design decision and fine tuning insights into growth opportunities.
Before obtaining my Master's in Integrated Product Design from The University of Pennsylvania I managed Business Development for a the .CO domain. I worked with and cultivated over 70 partners spanning the globe and industries. How can a Mexican restaurant like Taco Bell and a domain company partner together? That's the creative magic of Business Development. Finding opportunity in unexpected ways that drive growth. Now I channel that creative energy and passion into design strategy.
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